Specialty item- final board

It's really better to look at the actual demo than the board, but it can't be helped.
I'm planning on embedding the actual demo here. But for now, see it on Deviantart

This is actually my final board. It's been quite overbearing, but fun in a bit.

Specialty item-progress

Sorry for not updating, I had another project that was due last Friday and integrated flash.
So far, I'm almost done, just a few bits of coding needed.
The website is quite interactive, so I have to make a flash demo. The menu have little icons float over them when the mouse is on top.

home page

product page

the picture that list the brands zooms up so you can get a good look at the product lines.

lessons page

The lessons page has its own menu for the different instruments taught

directions (in progress)

about us (in progress)

New Project- Specialty

I should've posted these beginning Monday

My ideas were
• Web site
• t-shirt
• custom picks

But I've decided to do a complete web site in Flash.

Ads-draft so far

After today's in-progress critique, I had a lot of feedback. Wish I were more productive to provide feedback for others. Originally I was struggling with type, but thanks to my instructor and helpful feedback, I think I've managed.

8"X10"	5"X5"
3"X10.5"

Mailer-so far

Here's what the foldilocks looks like so far.

Mailer-prototype or diecuts

I tried making rough mock-ups of my ideas.
poster- to innovate the learning musician. And to promote music lessons.

this would be the front and how it would be mailed

Foldilocks

about 4 cards in total. 3 note cards. I personally like this idea the most. It's more compact and petite, and convenient for music learners.

on the left is the inside. The Right is the info and the front card. I'll probably use sticker or glue dot to keep em folded during mailing.

Pamphlet

It will only be about 4 sheets, which isn't really worth stapling. This idea will be scrapped.

Project: Mailer-beggining thoughts, sketch, references

Now we move on to mailers. Since it's annoying having to make a new post for every new thing or thought I have, I'm going to update and existing post. This one for example.

My ideas
• pamphlet that informs about music lessons at Braswell Music, and also gives reasons why learning music is worth it.
• poster, same reason as above. But the reasons for learning music would be the poster part. For motivation ^^.
• -foldilocks-roll stack of cards that sums up the list of services and products available. You can tear the cards separately as notes. Each card has a quick  guide of the basic notes in a C major scale for the guitar (electric and bass) and the brass trumpet.

Sketches:

Unfortunately I've become rather unimaginative, since I'm putting budget concern first.

References or cool links:

media that matters:good food

cool designs or inspirational 80% of em aren't really mailer -related -_-;
brass trumpet fingering chart I might have to reconsider omitting the brass part in the key note idea
bass guitar chart

Stationary-final look

This is my stationary for my board. I had to make a horizontal envelope, since most envelopes are used this way. These are all actual sizes, didn't have to shrink them.

Revised logo after critique

Again my number one problem is tweaking the colors for inkjet printing, and the hierarchy of the lettering and colors. I don't know why I screw up badly at critiques. I said the wrong thing about my font, when I could've referred to the creative brief glued to the back of my board. So anyway, here's the original color logo unchanged, while I added grays to the b/w logo.
Again, my concept around the logo was: free, music, casual, dynamic, friendly. The figure is the fun and energy in music, while the font is casual.

Now here is one with the tweaked colors and a change in "Music". Someone suggested that I should try to spread the kerning between the letters to fit underneath "Braswell". I have yet to print this out yet, cuz my printer at home stinks and I don't trust it. The colors are respectfully Pantone 2995 U, Pantone Orange 021 U, Pantone 2985 U.

Thoughts? Input? Is the change in "Music" necessary? I recall that someone suggested that I make Music look the fretboard of a guitar. But the problem with that: The flow of simplicity is broken. Truth be told, I liked it without the change (I definitely need the color changes though).

Stationary ideas

I should have put these up on Monday. Originally we had to come with 3 ideas for letterhead, envelope, and business card. Bellow are two die cuts. The first idea uses the rounded bottom die-cut, and the other two use the top die-cut.

The first idea incorporates the 6 strings on a guitar. But this one isn't very successful so it's practically scrapped.

2nd idea uses incorporates the dynamic free lines in the logo. I wanted a simple look.

3rd idea uses watermark. Each piece has a different watermark. The colors are the same colors used in the logo, except desaturated.

There's a good possibility that I might have to tweak the colors in my logo, because they come out faded on inkjet.