Specialty item- final board

It's really better to look at the actual demo than the board, but it can't be helped.
I'm planning on embedding the actual demo here. But for now, see it on Deviantart

This is actually my final board. It's been quite overbearing, but fun in a bit.

Specialty item-progress

Sorry for not updating, I had another project that was due last Friday and integrated flash.
So far, I'm almost done, just a few bits of coding needed.
The website is quite interactive, so I have to make a flash demo. The menu have little icons float over them when the mouse is on top.

home page

product page

the picture that list the brands zooms up so you can get a good look at the product lines.

lessons page

The lessons page has its own menu for the different instruments taught

directions (in progress)

about us (in progress)

New Project- Specialty

I should've posted these beginning Monday

My ideas were
• Web site
• t-shirt
• custom picks

But I've decided to do a complete web site in Flash.

Ads-revised again

Again I revised my ads. Probably my final revision.

8"X10"	3"X10.5"
5"X5"

Ads-draft so far

After today's in-progress critique, I had a lot of feedback. Wish I were more productive to provide feedback for others. Originally I was struggling with type, but thanks to my instructor and helpful feedback, I think I've managed.

8"X10"	5"X5"
3"X10.5"

New project-advertisements: rough sketches

I'm either promoting:

• why it's a great place
• sales
• enrollment in lessons

ideas:

1) my taglines are: free to be real, free to be you, free to be me
since Braswell Music is a casual place to chill and be yourself. hand drawn illustrations used.

2)to encourage taking music lessons, each ad gives a different reason why someone learnt an instrument. photoshopped photos used.

3) to promote sales of instruments
each ad shows why a person bought an instrument and how they benefit from it

4) another rendition of idea #1. Except the tagline is "free to be real" throughout. I'd use either drawings or photos.

This I would probably use more. It's to promote sales, especially for accessories and amps. there's always something missing in the ad. the missing item is contoured with dots.

Mailer-final board

Here's what the board looks like

Mailer-so far

Here's what the foldilocks looks like so far.

Mailer-prototype or diecuts

I tried making rough mock-ups of my ideas.
poster- to innovate the learning musician. And to promote music lessons.

this would be the front and how it would be mailed

Foldilocks

about 4 cards in total. 3 note cards. I personally like this idea the most. It's more compact and petite, and convenient for music learners.

on the left is the inside. The Right is the info and the front card. I'll probably use sticker or glue dot to keep em folded during mailing.

Pamphlet

It will only be about 4 sheets, which isn't really worth stapling. This idea will be scrapped.

Project: Mailer-beggining thoughts, sketch, references

Now we move on to mailers. Since it's annoying having to make a new post for every new thing or thought I have, I'm going to update and existing post. This one for example.

My ideas
• pamphlet that informs about music lessons at Braswell Music, and also gives reasons why learning music is worth it.
• poster, same reason as above. But the reasons for learning music would be the poster part. For motivation ^^.
• -foldilocks-roll stack of cards that sums up the list of services and products available. You can tear the cards separately as notes. Each card has a quick  guide of the basic notes in a C major scale for the guitar (electric and bass) and the brass trumpet.

Sketches:

Unfortunately I've become rather unimaginative, since I'm putting budget concern first.

References or cool links:

media that matters:good food

cool designs or inspirational 80% of em aren't really mailer -related -_-;
brass trumpet fingering chart I might have to reconsider omitting the brass part in the key note idea
bass guitar chart

Stationary-final look

This is my stationary for my board. I had to make a horizontal envelope, since most envelopes are used this way. These are all actual sizes, didn't have to shrink them.

Revised logo after critique

Again my number one problem is tweaking the colors for inkjet printing, and the hierarchy of the lettering and colors. I don't know why I screw up badly at critiques. I said the wrong thing about my font, when I could've referred to the creative brief glued to the back of my board. So anyway, here's the original color logo unchanged, while I added grays to the b/w logo.
Again, my concept around the logo was: free, music, casual, dynamic, friendly. The figure is the fun and energy in music, while the font is casual.

Now here is one with the tweaked colors and a change in "Music". Someone suggested that I should try to spread the kerning between the letters to fit underneath "Braswell". I have yet to print this out yet, cuz my printer at home stinks and I don't trust it. The colors are respectfully Pantone 2995 U, Pantone Orange 021 U, Pantone 2985 U.

Thoughts? Input? Is the change in "Music" necessary? I recall that someone suggested that I make Music look the fretboard of a guitar. But the problem with that: The flow of simplicity is broken. Truth be told, I liked it without the change (I definitely need the color changes though).

Stationary ideas

I should have put these up on Monday. Originally we had to come with 3 ideas for letterhead, envelope, and business card. Bellow are two die cuts. The first idea uses the rounded bottom die-cut, and the other two use the top die-cut.

The first idea incorporates the 6 strings on a guitar. But this one isn't very successful so it's practically scrapped.

2nd idea uses incorporates the dynamic free lines in the logo. I wanted a simple look.

3rd idea uses watermark. Each piece has a different watermark. The colors are the same colors used in the logo, except desaturated.

There's a good possibility that I might have to tweak the colors in my logo, because they come out faded on inkjet.

Stationary project: sketches

Truth be told, these were started last week. Eventually I built more ideas. Though I was disappointed with how little I came up with.
Our requirements are:

• letterhead
• envelope
• business card

The first page is obviously a mess up. I realized that I was blindly diving in without much thought to the concept, and drawing individually didn't help.

Then I decided to start over fresh on the next pages. This time I drew the set together to avoid confusion.

logo draft #3

This is officially getting tiresome. I've got some good tips on revising again. When you look at the black logo, the text overpowers the drawing. So I had to add thicker strokes to balance out the heavy text. Interesting fact about printing is that I've learned where the Pantone colors are. Should save me some time when printing. Apparently lots of printers interpret certain CMYK colors differently, but it's not the case with pantone solid uncoated colors.

OK I lied. THIS(below) is the final draft. I needed to create a continuous flow in the bottom of the legs. And I fit "Music" to be proportionate and more refined underneath the "well".

Logo draft 2-(hopefully the final)

I've done some revisions to the guitar and smoothing out the lines. Personally I can't find any other way to improve here. If I added anything else, I'm afraid that it will kill the casual mood of the store. Feel free to comment and critique.

improved rough draft logo

I've decided to go for the abstract guitarist. My instructor said that the note-head figure looked like an alien. People suggested that I put in color to keep the consistency of liveliness in the image. For me, music is calming and soothing, but it can be loud and lively. Yellow-orange and sky blue were good choices. What do you all think?

Rough Draft for logo design

Two ideas, with different alternations.
Idea 1- the note-head has 3 alternations in type and stroke width
Idea 2- the abstract guitarist has 2 alternations in type.

Type Study

I've picked out some fonts that looked good for "Braswell Music"
I tried a variety of them to see the different reactions I'd get.
You'll have to click the image in order to see the full image.

Photo research of Braswell Music

I forgot to post up photos of the shop inside. They were taken 1 week ago. I had to take these photos on a rainy day, unfortunately.

Yeah the posting of these pics is time consuming because I can't seem to get the pictures to line up as I want them to.